RADIO'S

Radio Advertising Costs Demystified

“How much should I spend on radio advertising?” “How do I know I am getting the best radio advertising rates?” “What radio stations should I advertise on?” “What are good and bad radio advertising prices?” “How many spots should I air on a radio station?”

Every day at Radio Lounge, we hear radio advertising questions such as these.

Honestly, there is so much confusion about radio advertising floating around – we can’t blame you for asking these questions. Why is advertising on the radio so mysterious? The answer is – radio advertising is not mysterious. It just helps to know how it works.

Effective radio advertising relies on two major components – the message (the radio commercial itself), and the media (that the radio spot airs on).

The Message

Let’s look first at the radio commercial itself. Before even thinking about which radio stations to air on, or how much to spend on radio advertising rates, you must think about what you are going to say in your radio ad. For this article, we are assuming that all call centers, fulfillments, websites, etc. lead generation, and sales closing processes have been put in place by you, the advertiser. Creating a radio commercial that helps drive traffic is extremely important to the advertising process.

The advertising industry is full of voice talents, radio personalities, DJ’s and others, all claiming to create radio commercials. Be careful here. When entering the arena of radio commercial production, look for a radio advertising agency that has experience and a track record of successful ad campaigns. Anyone can create a radio ad, but not everyone can create a radio ad that pulls traffic. Some radio stations provide free radio commercials if you advertise on their station. Most of these free commercials are never based on strategy and are just one of several dozen commercials that have to be created by an overworked radio production person in a five to fifteen minute window of time. Remember, you usually get what you pay for.

The most effective radio commercials are built on a solid, proven strategy. The copy is written using time tested formulas that maximize potential response. The talent is handpicked to best connect with the end user and the production is based upon clear, quality, and easy to absorb audio.

So…what does the radio commercial production process cost? The majority of radio commercials that work best usually fall into the $500 to $1000 price range. There are always exceptions to the rule (lots of revisions to copy or audio, additional voice talents, celebrity endorsements, etc.) but this figure generally covers development of a solid strategy, copy from experienced copywriters, performance by high caliber voice talents, and the highest quality production services.

The Media

For many with questions about radio advertising rates, and radio station prices, here is where the mystery begins. We will try to simplify the mystery of radio media buying as much as we can in this small amount of space.

A good radio advertising buy focuses on a few different things:

* Finding the best radio stations in a market that match your customer’s demographics (age, gender, income level, etc.) and psychographics (interests, beliefs, hobbies, personality traits, etc.).
* Finding the dayparts that best reach your target customer. Mornings? Middays? Afternoons?
* Selecting the top radio stations that most efficiently reach the highest potential customers, the right number of times (defined as frequency), for the least amount of money

Usually, when researching radio advertising costs, many potential radio advertisers have a pretty good idea of the first two points. However, when it comes down to finding the best station (or stations) at the best price, the radio advertising process becomes a little more challenging.

Here is how we tackle the process at Radio Lounge and determine how much to spend on radio advertising costs. Within the market you want to advertise in, we find the radio stations that have the best potential to reach your target customer. This is based on the formats of the radio stations. Urban Hip-hop stations will target different demographics than a News/Talk, or Soft Rock station. After we select a group of radio stations, we contact those stations to let them know we are thinking about advertising on their radio station. We ask for specific data from the radio stations called “rankers”. This is ratings data that most radio stations can provide based on specific requirements we have requested. From this point, we have a good idea which stations perform the best in our target demographics.

Once we have narrowed down the radio stations to just a few that will effectively reach our target customer, we then request a proposal based on certain criteria – dayparts, frequency goals, etc. From these proposals, we can see who reaches the target audience most efficiently – using tools like Cost Per Point (ratio of spot rate to ratings percentage), Cost Per Thousand (ratio of spot rate to audience category totals), etc. If a radio station is not competitive, we will often ask the station to resubmit a more competitive proposal. But, how will we know if all of the station’s radio advertising rates are too high. Radio Lounge has access to data that allows us to compare proposals against historical figures to determine if radio station prices are in line with market averages. We negotiate, and help execute the purchase.

Great…but what does this cost? It depends on the size of the market you wish to advertise in as determined by Arbitron (the radio ratings services). Radio advertising rates can be as high as $800 per 60 spots in a top market like New York City, or as low as $3 per 60 spots in Kerrville, TX. How will you know what to spend?

Here’s a valuable system we have used from our history of working with radio advertising rates. The system is based on a solid branding schedule that may run one spot per day in the morning drive, one per day at midday, and one per day in the afternoon drive – Monday through to Friday, and two spots on Saturday and Sunday. That’s nineteen spots a week at sticker price. This type of schedule is good for achieving a desired frequency level of three (meaning the average listener to a station will hear the radio commercial at least three times). Under these broad assumptions, you can use the following chart as a rough guide to budgeting your radio advertising campaign.*

*Note, these are gross rates and do not include production costs or agency discounts. These are market averages for the standard radio schedule mentioned above, actual costs may vary. Different combinations of dayparts on different stations may cost much less.

* Markets 1 -5 (ex: New York City, Los Angeles, Chicago, etc.)
Expect to pay from $4000 to $8000 per week/per station for a top performing station.

* Markets 6 – 20 (ex: Dallas/Ft.Worth, Houston, Phoenix, San Diego, etc.)
Expect to pay from $2000 to $5000 per week/per station for a top performing station.

* Markets 21 – 50 (ex: Denver, Cleveland, Kansas City, etc.)
Expect to pay from $1000 to $3000 per week/per station for a top performing station.

* Markets 51- 150 (ex: Akron, Syracuse, Baton Rouge, etc.)
Expect to pay from $800 to $2000 per week/per station for a top performing station.

* Markets 150+ (ex: Myrtle Beach SC, Green Bay, Topeka, etc.)
Expect to pay from $500 to $1500 per week/per station for a top performing station.

You may be saying, “Wow! That can be expensive”. Relax, these are standards and radio advertising schedules come in all shapes and sizes. Sometimes, schedules are smaller depending on advertising goals and objectives. However, we do recommend that you are able to commit to the range of minimums.

Leftovers?

Notice we have not mentioned remnant radio advertising here at all. Remnant advertising is the practice of buying unused inventory at deep discounts. Remnant advertising success exists more in theory than in practice. However, this is not to say that there are not advertisers who are having success with remnant advertising. If, and when, remnant advertising falls into your lap, we suggest you look into it. However, basing your entire radio ad campaign on remnant advertising may be shooting yourself in the foot. With the exception of a few times a year, most top performing radio stations do not have that much unsold inventory. Often, the largest advertisers have contracts that guarantee so many low cost/no cost spots that have to run. The reality is that if large advertisers (with the big dollar schedule) need their spots to run, or if another advertiser pays just one penny more than you did for your remnant spots – bump! You just got bumped off the air that day. You may pay for twenty spots and only get two that air. The stations will make it up to you, but what if you were counting on that advertising to drive sales. Or better yet, in the age of consolidated radio groups your remnant advertising might run on the third to the last rated station in the market. The result is NO RESULT and you have just wasted money for nothing. We really do believe that when it comes to radio advertising YOU TRULY DO GET WHAT YOU PAY FOR.

Now that radio advertising rates have been explained, you may ask the question, how long should I advertise? The type of radio advertising helps define the length of a campaign. Advertising for an event? We recommend shorter, more compact schedules to create buzz leading up to the event or launch. Branding a product? Often, long term schedules with a bit of breathing room work best. Maybe even flighting could work (on two weeks, off two weeks). Most of the time, the two things that will determine how long to run a radio advertising campaign will be advertiser goals (traffic numbers), and external factors such as sales cycles. Oh yeah, and usually budget affects the length of the campaign. It is not desired, but that’s reality.

The Total Cost

You may be thinking, “So if I want to run a spot on three top Houston radio stations, I should expect to pay $1000 for a commercial, plus $3000 per week per station…that’s $10,000 for one week’s worth of advertising!” That’s true, and may be just what it takes to reach over half a million potential well targeted customers. The real question is, “How much money can you make off half a million potential targeted customers?” Is it more than $10,000 a week? $40,000 a month? These are questions to ask yourself, because in the world of advertising, that is pretty good traffic.

It works even better when you let Radio Lounge reduce that cost even further. What if Radio Lounge was able to get you a great radio advertising schedule by providing an instant discount ABOVE the negotiated lowest radio station price?

Launch Your Radio Advertising Campaign

You may still have many questions about radio advertising. That’s why we are here. We want to help you get the biggest bang for the radio advertising buck. Radio Lounge has worked with thousands of radio advertising campaigns. We know what works and what does not. Let Radio Lounge help you with all facets of strategic development, creative development, copywriting, production, media planning, media negotiation, and monitoring of your radio advertising campaign.

Call for a free consultation. Toll free 1-866-4-AUDIO-9…that’s 1-866-428-3469.
Let Radio Lounge help you drive traffic with powerful radio advertising solutions.

http://www.radioloungeusa.com

About the Author

M. Bruce Abbott is Creative Director/Partner of Radio Lounge, a direct response radio advertising agency. If you are thinking about advertising on the radio, let the experienced direct response radio advertising professionals at Radio Lounge make your campaign a success. Call us for a free consultation. No pressure, just friendly people who love to help companies succeed with their advertising on the radio. Call toll free, 1-866-4-AUDIO-9. That’s 1-866-428-3469…but we would never say it like that on the radio OR visit www.radioloungeusa.com Remember…Direct Response Radio Advertising Works – when done right, it can achieve powerful results.

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3.5mm AUX Digital FM Transmitter for MP3 Players iPod Touch/ Zune HD/ Sony S & W Walkman & more $24.99 Pocket Size Radio Station! Convenient Design . This compact, portable device is designed to travel and easily transmit music anywhere you go! It’s illuminated digital LCD display makes it wasy to use and change the station when needed. A built-in lithium polymer battery provides up to 1.5 hours of playback, making it great for car trips! Plus, it includes a convenient DC car charger to charge it on the go! Transmit your tunes to ANY radio! A Hi-Fi digital tuner provides clear radio transmission for the best audio experience. An easy-to-use channel up and down controls scroll through all FM channels, finding you the best one for your location. With the touch of a button, find an unused FM station with static and match the transmitter- its that easy! Use with ALL of your Audio Devices! This transmitter will work with all your audio devices. From smartphones, to tablets, mp3 players, portable DVD players, laptops and more, use this transmitter with whatever device your media is stored! it works with any standard 3.5mm headphone port. An extended 3.5mm plug allows it to work in most cases on (up to .12 inches thick). Transmit to your car stereo, portable radio speaker or home theater system – the possibilities are endless! Compatible with: Apple: iPod Touch , Nano , Classic , Shuffle / Coby: MP620 Creative Zen / Philips: GoGear , Aria , Vibe , Spark SansaFuse / SanDisk Sana Clip Zip / Samsung: YP-P2 , YP-P3 / Sony: S Series Walkman , W Series Walkman / Waterfi / Zune HD and many more MP3 Players! **Includes 4 in 1 Cardreader

3.5mm AUX Digital FM Transmitter for Nokia Lumia 900 / HTC One X / Samsung Galaxy Note & More $24.99 Pocket Size Radio Station! Convenient Design . This compact, portable device is designed to travel & easily transmit music anywhere you go! It’s illuminated digital LCD display makes it wasy to use and change the station when needed. A built-in lithium polymer battery provides up to 1.5 hours of playback. Plus, it includes a convenient DC car charger to charge it on the go! Transmit your tunes to ANY radio! A Hi-Fi digital tuner provides clear radio transmission for the best audio experience. An easy-to-use channel up and down controls scroll through all FM channels, finding you the best one for your location. With the touch of a button, find an unused FM station with static and match the transmitter- its that easy! Use with ALL of your Audio Devices! From smartphones, to tablets, mp3 players, portable DVD players, laptops & more, use this transmitter with whatever device your media is stored! It works with any standard 3.5mm headphone port. An extended 3.5mm plug allows it to work in most cases. Transmit to your car stereo, portable radio speaker or home theater system – the possibilities are endless! Compatible with: Apple iPhone 4s , 4 , 3GS Nokia Lumia 900 4G , 800 / 808 PureView Motorola Droid RAZR , RAZR MAXX , Bionic , 4 , 3 , 2 , X2 , X , Pro / Atrix , 2 / Photon / XPRT / Citrus / Gravity / Flipside / Defy / CLIQ2 HTC One S , X / Rezound 4G / Droid Incredible , 2 / Droid Eris / Inspire / Freestyle / EVO 4G , 3D , Shift , Design / Sensation / Thunderbolt / Rhyme / Vivid / Status / Hero / Amaze / Vigor / Desire II , S / HD7 S / Titan / Arrive / Radar Samsung Galaxy Nexus , S II , Beam , Ace , Y / Galaxy Note / Skyrocket / Brightside / Blaze / Stratosphere / Epic , Touch / Droid Charge / Infuse / Fascinate / Nesux S / Intercept / Conquer / Transform / Exhibit / Trender / Continuum / Brightside / Focus , S , Flash / Trophy And many more! **Includes Microfiber Cleaning Cloth

3.5mm AUX Digital FM Transmitter for Samsung Galaxy Tab 2, iPad 2, 3, Kindle Fire, Coby Kyros & More $24.99 Pocket Size Radio Station! Convenient Design . This compact, portable device is designed to travel and easily transmit music anywhere you go! It’s illuminated digital LCD display makes it wasy to use and change the station when needed. A built-in lithium polymer battery provides up to 1.5 hours of playback. Plus, it includes a convenient DC car charger to charge it on the go! Transmit your tunes to ANY radio! A Hi-Fi digital tuner provides clear radio transmission for the best audio experience. An easy-to-use channel up and down controls scroll through all FM channels, finding you the best one for your location. With the touch of a button, find an unused FM station with static and match the transmitter- its that easy! Use with ALL of your Audio Devices! From smartphones, to tablets, mp3 players, portable DVD players, laptops & more, use this transmitter with whatever device your media is stored! It works with any standard 3.5mm headphone port. An extended 3.5mm plug allows it to work in most cases. Transmit to your car stereo, portable radio speaker or home theater system – the possibilities are endless! Compatible with: Samsung Galaxy Tab 2 , 1 Acer Iconia Amazon Kindle Fire Apple iPad , 2 , 3 (newest) Archos G9 Arnova 7 / 10 / G2 ASUS Transformer TF300 , TF101 / Prime / Slider / Slate / MeMO, BlackBerry, PlayBook , Coby Kyros MID 7 , 10 , 11 series , HP TouchPad / Slate 500 ,HTC Jetstream / Flyer / Evo View 4G , Huawei , Ideos S7 / Slim / Media Pad / SpringBoard , Lenovo , Ideapad A1 / K1 / K2 / P1, Motorola XOOM / Xyboard , Panasonic Toughpad A1 / B1, Pandigital SuperNova / Nova / Star / Planet , Pantech, Element Sony Tablet S / Tablet P, Toshiba Thrive / Excite , ViewSonic gTablet / ViewPad, And many more! **Includes Cleaning Kit

3CH Hughes 300 RTF RC Electric Helicopter $59.99 The helicopter everyone has been waiting for has arrived! The 3CH Hughes 300! All of you that loved the 2CH Hughes 300 can now graduate to the 3CH. This version can move Up, Down, rotates left & right and even forwards. This helicopter has Omni-Directional Flight which means the helicopter blades are set so that the helicopter flies forwards. With this special setting it can be controlled and flown around a large room with out crashing due to drifting. It also features Proportional Control, Altitude & Rotor Speed Control, Flight Stabilizing System, & Lightweight Airframe. The 3CH Hughes 300 Helicopter also comes with radio controller, brake for easy landing, and everything that is needed to fly! In addition, the 3CH Hughes 300 electric rc helicopter has a range over 100 feet high in the air!Features:Available in Frequencies 40 and 27Up, Down, left, Right and Forward movements 2 gear interchangeable systemRange is 100+ Feet Altitude & Rotor Speed Control Duel Propeller SystemIncludes:3CH Hughes 3003-CH Radio Transmitter (8 AA Batteries are not included)9.6V 650mah Ni-MH Rechargeable Battery Pack (For Helicopter)Home AC Charger (110V)Requires:Charge the battery( DO NOT OVER CHARGE!)Specifications:Length: 21”Width: 17”Height: 9.5”Main Rotor: 25.5”Tail Rotor: 6”

3CH Rechargable Radio Remote Control Metal Mini RC Helicopter w/Gyro – Red $26.79 This Brand New 3 Channel S107 mini RC helicopter is equipped with New Metal Frame & Body for extra durability. Even more, this infrared controlled heli has built-in electric Gyroscope system for better flight stability and control precision. New Awesome Look and Design, and bright LED headlights so you can enjoy flying in the dark and amazed your friends and family! At only 8.7 long, it easily fits in the palm of your hand and is fully functional.This COOL AMAZING helicopter is a WONDERFUL GIFT for kids and your friends. Come on!!! Let’s enjoy your extraordinary flight experience!

3Com Wireless Switch Manager – Complete Product – 10 Switch, 10 Adapter – Network Connectivity/Management – Standard Retail – PC $1900 This comprehensive wireless network management software package contains all the features you need to successfully plan, configure, deploy, and manage an enterprise-class wireless LAN. As an integral part of the 3Com Wireless LAN Mobility System, the 3Com Wireless Switch Manager software works with 3Com wireless LAN controllers and switches to centrally manage and control 3Com managed access points (MAPs) for networks demanding complex deployments, with multiple offices or with highly secure WLAN requirements. The planning portion of this powerful application lets you import site floor plans in a variety of file formats and automatically configure your site for capacity and coverage using the built-in Virtual Site Survey that accounts for a large variety of common RF(Radio Frequency) obstacles. During wireless network deployment, configuration templates are quickly replicated and verified. With a single click your network is set up, as, configurations are pushed to multiple wireless LAN switches, controllers, and managed access points via secure HTTP.

3G Evolution $130 The latest edition of this bestseller has been fully updated to provide a complete picture of the LTE system. The latest LTE standards are included on the radio interface architecture, the physical layer, access procedures, and LTE evolution into IMT-Advanced.

4-Person Corner Carbon Infrared Sauna $2050 RDA1006: Features: -4 Person corner carbon infrared sauna.-9 Carbon heaters.-Operates up to 141 degrees F.-Radiant Saunas put out infrared wavelengths from 5-12 microns that most benefit the human body.-Adjustable roof and floor vents allow you to open the vents to the outside air if desired.-Weighs 400 lbs. Includes: -Color therapy system is included to enhance your sauna experience.-Includes electronic oxygen ionizer which help purify the air in your sauna, keeping it clean and fresh. Specifications: -Uses 120v / 15amp power so it plugs right into your standard home electric outlet.-Radio comes standard with CD player and AUX mp3 connection with built in speakers. Assembly Instructions: -Made of solid hemlock wood and constructed with tongue and groove assembly.-Assembly required. Dimensions: -Dimensions: 75” H x 59” W x 59” D. Warranty: -5 year warranty on wood, structure, heating elements and electrical; 1-Year Warranty on the radio.

4G LTE/LTE-Advanced for Mobile Broadband $125 This book focuses on LTE with full updates including LTE-Advanced to provide a complete picture of the LTE system. Overview and detailed explanations are given for the latest LTE standards for radio interface architecture, the physical layer, access procedures, broadcast, relaying, spectrum and RF characteristics, and system performance.

4GB LCD Car AUX MP4 MP3 WMA Player Adpater With FM Transmitter + Remote Control $26.49 This is MP3/MP4 player special used in the car, with 4GB Built-in flash memory and FM wireless transmitter, it can download MP3 from the computer directly and save it in the in-said flash memory. High quality mp3 decoder chip decode MP3 file from inside flash memory to audio signal, and transmit them through FM modulator chips change to FM signal, play back the high quality music by the FM radio of car audio system.

5.1 Ch Surround Sound Speaker System w/ HD 1080p Upconverting DVD Player & Bonus 1 Year Warranty $124.99 If you’re looking for a complete and compact home theater system that does it all, then look no further than the Electrohome Home Theater System with 1080p DVD Player. Sleek and stylish, this system includes 5 speakers, a subwoofer, and an HD upconverting DVD player/receiver with a built-in digital AM/FM digital radio tuner. Simply plug it into your TV and get ready to experience high quality video and surround sound. 5.1 Channel Amplifier/Receiver with 5 Speakers and Subwoofer – The integrated amplifier/receiver in this system allows you to connect the four included surround speakers, one center channel speaker, and a subwoofer for true surround sound! At 375 watts peak power, your movies and music will burst to life with rich audio and powerful bass. Plus, with Dolby Digital decoding onboard, you can enjoy theater-like audio with six discrete channels of sound. AM/FM PLL Digital Radio Tuner – Listen to all your favourite tunes with the integrated AM/FM radio with digital tuning. The radio in this system is PLL (Phase Lock Loop), which results in clearer reception by reducing interference and noise. Save up to 30 presets each for AM and FM stations. AM/FM antennas are included to ensure you the best possible signal. 1080p Upconverting DVD Player with HDMI – The DVD player in this system is capable of upconverting your DVDs to near HD quality. 1080p DVD upscaling offers the highest possible resolution your HDTV is capable of displaying with an HDMI connection. This DVD player is also compatible with non-HDTVs. Remote Control and Onscreen Display – Fully control all aspects of the DVD player with the included remote control. The onscreen display allows you to control not only DVD settings, but settings of the amplifier/receiver as well. Play Your Audio CDs and View Pictures – In addition to DVDs, you can enjoy your entire CD collection on this system. You can also view your digital photos directly from a compatible CD. Compatible media includes: DVD, DVD+-R/RW, CD, C

5.8GHz Wireless Audio Video Sender – Additional Receiver $69.99 This device is an additional receiver unit for the NY-GS3200 wireless audio/video sender transmitter & receiver system. It will allow you to receive your DVDs, CDs, MP3s, satellite/cable, PC, gaming console, streaming video and more on any TV or stereo system in your home or office. Wirelessly Receive Audio and Video Signals from the NY-GS3200 System When the NY-GS3200RX wireless additional receiver is added to the NY-GS3200 system you can easily receive high quality audio and video signals from one room to another, all without installing wires. Whether it’s your cable/satellite, DVD player, game console, or any other audio/video device with standard RCA composite connections, this receiver in addition to the NY-GS3200 system uses radio frequency technology that will allow you to watch it on a number of TVs wirelessly.Powerful Long Range 5.8GHz Signal Whether your other TV is in the basement or on the other end of your house, this video receiver will broadcast crystal clear sound and full motion video onto any TV in your home. The powerful 5.8GHz signal will not interfere with Bluetooth or most Wi-Fi networks, which are typically 2.4GHz. The directional antenna ensures an optimal signal and minimizes interference from other devices.Control Your Audio/Video Device from another Room Not only can you watch your audio/video source remotely, you can also control it. The built in IR (infrared) remote extender will send your device’s remote control signals over the air. Change channels, pause your movie any function available on your remote will work using the remote extender.NOTE: The NY-GS3200RX is an additional receiver unit for the NY-GS3200. This unit will only work with the NY-GS3200 wireless audio/video sender transmitter & receiver system.

511 Radio Pouch 58718019 $25.33 5 — 11 Tactical SlickStick System Pouch Black Radio Soft 58718 — 5 — 11 RADIO POUCH BLK

511 Tactical Rush Moab 10 56964019 $99.99 MOAB stands for Mobile Operation Attachment Bag and with the new Tier System (included on the MOAB 10 and 6 and sold separately) can rapidly connect/disconnect to any of our RUSH series of packs, DC Roller and bags with web platform. The MOAB’s include similar features from our RUSH series of packs, including a top-access fleece-lined, non-scratching sunglass pocket, internal and external organizing pockets, key chain fobs, front and side web platform, flag and name tape Velcro, carry handle and hydration pouch compatibility. In addition, the MOAB 10 includes a tech pocket on the shoulder strap with an ear-bud eyelet pass-through, great for a small radio or smart phone.

511 Tactical Rush Moab 6 56963019 $69.99 Functionality: MOAB stands for Mobile Operation Attachment Bag and with the new Tier System (included on the MOAB 10 and 6 and sold separately) can rapidly connect/disconnect to any of our RUSH series of packs, DC Roller and bags with web platform. The MOAB s include similar features from our RUSH series of packs, including a top-access fleece-lined, non-scratching sunglass pocket, internal and external organizing pockets, key chain fobs, front and side web platform, flag and name tape Velcro, carry handle and hydration pouch compatibility. In addition, both the MOAB 10 and 6 include a tech pocket on the shoulder strap with an ear-bud eyelet pass-through, great for a small radio or smart phone. Hardware: 1050D Nylon with water resistant coating, web platform and loop-sided Velcro. Main compartment- 10.5 H x 9 L x 5 D Front compartment- 9.5 H x 8 L x 2 D Value: A sling-styled bag that increases operational flexibility in the field, training, at work or play. Something unique to the MOAB s is their ambidextrous sling-style shoulder strap, accommodating either a left or right-handed user. Both bags can also be spun around from the back to the chest while being worn, making them easy to work out of, or to access the hidden weapon pocket. The Sandstone color easily crosses over from field work to family trail hike or outing.

511 Tactical Rush Moab 6 56963328 $69.99 Functionality: MOAB stands for Mobile Operation Attachment Bag and with the new Tier System (included on the MOAB 10 and 6 and sold separately) can rapidly connect/disconnect to any of our RUSH series of packs, DC Roller and bags with web platform. The MOAB s include similar features from our RUSH series of packs, including a top-access fleece-lined, non-scratching sunglass pocket, internal and external organizing pockets, key chain fobs, front and side web platform, flag and name tape Velcro, carry handle and hydration pouch compatibility. In addition, both the MOAB 10 and 6 include a tech pocket on the shoulder strap with an ear-bud eyelet pass-through, great for a small radio or smart phone. Hardware: 1050D Nylon with water resistant coating, web platform and loop-sided Velcro. Main compartment- 10.5 H x 9 L x 5 D Front compartment- 9.5 H x 8 L x 2 D Value: A sling-styled bag that increases operational flexibility in the field, training, at work or play. Something unique to the MOAB s is their ambidextrous sling-style shoulder strap, accommodating either a left or right-handed user. Both bags can also be spun around from the back to the chest while being worn, making them easy to work out of, or to access the hidden weapon pocket. The Sandstone color easily crosses over from field work to family trail hike or outing.

52 Cottage Grove Ceiling Fan in Carre Bronze $477 KI6904: Features: -Fixture Type: Ceiling Fan.-Style: Traditional.-Family: Cottage Grove.-Glass: Mocha Wisp.-52” Blade sweep.-Number of Blades: 5.-Blade Pitch: 14.-Motor size: 172mm x 15mm.-Cool Touch Control System:.-Mounts on any single switch junction box.-Mounts on any flat surface without cutting holes, running wires or adding a junction box.-Wireless (radio frequency) remote operation (up to 40-feet from ceiling).-Battery operated.-Forward and reverse operation.-Independant on/off uplight control with full range dimming and intelligent return.-Full range dimming and intelligent return. Includes: -Blades: Teak/Maple Reversible (included).-Includes 6” and 12” (3/4” I.D.) downrods.-Full function cool touch control system with independent up and down light control (included).-Mounting hardware included.-Replaceable long life batteries included.-Integrated uplightlight uses (4) 15W B-10 bulbs (included). Color/Finish: -Finish: Carre Bronze. Specifications: -Integrated downlight uses (3) 40W B-10 bulbs. Warranty: -Lifetime manufacturer warranty.

52 Kimberley Ceiling Fan in Berkshire Bronze $718.2 KI7019: Features: -Fixture Type: Ceiling Fan.-Style: Traditional.-Family: Kimberley.-Glass: Pine Bark.-52” Blade sweep.-Number of Blades: 5.-Blade Pitch: 14.-Motor size: 172mm x 15mm.-Cool Touch Control System:.-Mounts on any single switch junction box.-Mounts on any flat surface without cutting holes, running wires or adding a junction box.-Wireless (radio frequency) remote operation (up to 40-feet from ceiling).-Battery operated.-Forward and reverse operation.-Independant on/off uplight control with full range dimming and intelligent return.-Full range dimming and intelligent return. Includes: -Blades: Cherry/Mahogany (included).-Includes 6” and 12” (3/4” I.D.) downrods.-Full function cool touch control system with independent up and down light control (included).-Mounting hardware included.-Replaceable long life batteries included. Options: -Finish: Aged Pecan/ Berkshire Bronze options available.-Available Control Options: 3-fan speed with full range light dimming capabilities. Specifications: -Integrated downlight uses (3) 60W B-10 bulbs. Warranty: -Lifetime manufacturer warranty.

52 Verses Every Christian Should Know…and What They Really Say $146.3 John MacArthur’s personal selection of verses reflects what he considers to be the most significant thoughts to be found in God’s Word.MacArthur speaks directly to the reader about the background of each versewhy it is important to memorizeapproximately 3 pages of commentary for each verseEach verse will be included in the MacArthur Scripture Memory System. Reading the book will be almost like listening to a radio interview with MacArthur. The book allows him to do what he does best – make the Bible come alive for people today.

59 x 32 x 25.5 Free Standing Whirlpool Bath Tub $2490 ZZB1036: Features: -Free standing bath tub.-LCD touch screen control panel.-Features hydro massage system.-Features six different massage modes and four intensity options.-Chromatherapy.-Ozone disinfecting cleaning system.-Auto pipe cleaning.-Comes with one cushioned pillow.-Heat pump.-FM radio.-Requires external tub filler (not included).-ETL listed (US and Canada electrical safety). Includes: -Includes drain with trap. Specifications: -Whirlpool massage jets (1.2 HP pump / 15 jets). Assembly Instructions: -Assembly required. Dimensions: -Overall dimensions: 25.5” H x 59” W x 32” D. Warranty: -Manufacturer provides one year warranty on parts.

59 x 59 x 24 Corner Whirlpool Bath Tub $2490 ZZB1038: Features: -Bath tub.-LCD touch screen control panel.-Features hydro massage system.-Features six different massage modes and four intensity options.-Waterfall inlet.-Handheld showerhead.-Chromatherapy.-Ozone disinfecting cleaning system.-Auto pipe cleaning.-Comes with two cushioned pillows.-Heat pump.-FM radio.-ETL listed (US and Canada electrical safety). Includes: -Includes drain with trap. Specifications: -Whirlpool massage jets (1.2 HP pump / 22 jets). Assembly Instructions: -Assembly required. Dimensions: -Overall dimensions: 24” H x 59” W x 59” D. Warranty: -Manufacturer provides one year warranty on parts.

59 x 59 x 31 Corner Whirlpool Bath Tub with Waterfall Faucet $2490 ZZB1039: Features: -Bath tub with waterfall faucet.-LCD touch screen control panel.-Features hydro massage system.-Features six different massage modes and four intensity options.-Thermostatic faucet.-Waterfall inlet.-Handheld showerhead.-Chromatherapy.-Ozone disinfecting cleaning system.-Auto pipe cleaning.-Comes with three cushioned pillows.-Heat pump.-FM radio.-ETL listed (US and Canada electrical safety). Includes: -Includes drain with trap. Specifications: -Whirlpool massage jets (2 HP pump / 22 jets). Assembly Instructions: -Assembly required. Dimensions: -Overall dimensions: 31” H x 59” W x 59” D. Warranty: -Manufacturer provides one year warranty on parts.

6ft Universal Stereo 3.5mm Stereo Male to 2 RCA Male Cable by Fosmon $0.14 Premium quality audio splitters allow connectivity from portable audio equipment to an AV receiver such as portable DVD players, CD players, MP3 and other Digital audio players. Perfect for connecting audio sources (iPod, MP3, DVD, PC, and XM or Sirius satellite radio players) to an amplifier or home theater system, this value series 3.5mm to dual RCA stereo cable features bonded wires and because they are only 6 FT in length the tangle-free construction really works to facilitate flexibility and compatibility among audio interconnects while reducing cable clutter. Exactly what is needed to hook up an iPod to a home theater system without the unreasonable expense of a docking station. They isolate signals from interference to deliver cleaner, more accurate, distortion-free sound from component devices. Long-lasting, corrosion resistant, plated barrel connectors are designed with custom-tooled strain reliefs engineered to improve durability and reliability. Studio color-coded Red and White connectors. Works with iPod, iRiver, ZUNE or ANY MP3 unit with 1/8 inch headphone jack. Converts headphone to RCA – can be used with FMM-100 or other AUX adapter with RCA inputs.

71 x 37.4 x 27.5 Free Standing Whirlpool Bath Tub $1872.99 ZZB1035: Features: -Free standing bath tub.-Features hydro massage system.-Thermostatic faucet.-Chromatherapy.-Ozone disinfecting cleaning system.-Auto pipe cleaning.-Handheld showerhead.-Features FM radio.-ETL listed (US and Canada electrical safety). Includes: -Includes drain with trap. Specifications: -Whirlpool massage jets (1.5 HP pump / 14 jets). Assembly Instructions: -Assembly required. Dimensions: -Overall dimensions: 27.5” H x 71” W x 37.4” D. Warranty: -Manufacturer provides one year warranty on parts.

A Broadcast Engineering Tutorial For Non-engineers $47.44 Important Updates!This third edition has been reorganized and updated throughout. It encompasses new standards and identifies and explains emerging digital technologies currently revolutionizing the industry. Additions include: Broadcast Basics first principles for those who really are starting from scratchATSC PSIP (Program and System Information Protocol) and Data BroadcastingMore information on ATSC digital television standards and implementationCurrent TV studio operations HD and SD systems, video servers, non-linear editing, electronic news rooms, closed captioning, and compressed bitstreamsStation and network arrangements, centralcasting, and multicastingIBOC digital HD radio and methods for implementationCurrent radio studio operations digital audio workstations, program automation, and voice trackingand much more! * Learn from industry expert Graham Jones of the National Association of Broadcasters–the most trusted name in broadcast* Covers television and radio, analog and digital* Packed with jargon-busters

AGT HDP250 Car Radio – LCD Display – AM, FM – 12, 6 x FM, AM Preset – HD Radio – Auxiliary Input $91.74 HD Radio technology is more than improved sound, it’s improved content. And now, you can take a big jump forward in how and where you listen to that content with HD Jump. HD Jump is the premier transportable HD Radio receiver available in the market today. HD Jump takes radio to a higher level by allowing you to enjoy the superior sound and diverse programming in your car or in your home. Docked in the car cradle, HD Jump uses your car’s existing radio and antenna to unlock and play the HD Radio transmissions. Dock HD Jump in-home with the optional home cradle kit and listen to HD Radio unique content through your home stereo. Built-in auxiliary input jack on cradle allows the consumer to plug-in their MP3 player and hear content through their vehicle’s sound system.It has a built in FM Modulator.

AIR-DAC-IWIRELESS iTX and Air DAC Set $199 The Air DAC Wireless System is a combination wireless transmitter (iTX or uTX) and radio receiver (Air DAC) that operates in the 2.4GHz radio band. The Air DAC Receiver utilizes a premium quality Digital-to-Analog Converter (DAC) stage and simple one-button SKAA control. Unlike similar devices, the Air DAC and associated TX transmitters do not experience the typical loss in sound quality or interference capability of cell phones and other wireless devices. Rather, they offer CD-quality sound, virtually no latency, a 15-30 meter range, and a spread-spectrum technology that detects and chooses from among available frequency spectrums in order to avoid interference.

AKG K 840 KL Headphone – Stereo – Black, Aluminum – Wireless – RF – 65.6 ft – 32 Ohm – 10.50 Hz 31 kHz – Over-the-head – Binaural – Ear-cup $299 K 840 KL headphones use advanced Kleer wireless technology to stream lossless, CD-quality audio over the air from your iPod, iPhone or other portable music player. Unlike wireless technologies that degrade the sound, the Kleer system delivers pure, uncompressed 16-bit stereo audio over a robust 2.4GHz radio link, so you’ll hear much more of your music with much less interference. And with an operating range of more than 20m and battery life of up to two weeks in normal use, the K 840 KLs go farther and play longer than any of their wireless competitors.

AKG WMS 450 Wireless Condenser Microphone System – Vocal Set C5, RF Band I $449 The WMS 450 Set with the outstanding sound of the rugged C5 microphone includes: one HT 450 handheld transmitter with C5 microphone element, and one SR 450 receiver. The AKG WMS 450 is your best choice for any application calling for a solution that is more flexible than a simple plug-and-play system, yet easy to set up and operate. The WMS 450 provides cost-efficient, high-performance solutions for situations where several radio mics will be used simultaneously, including gigs at clubs, stages, churches or regional events. This package features the outstanding, crystal clear sound of the rugged AKG C5 microphone. With 30 MHz tuning range you can select 1200 frequencies and operate with up to 20 channels simultaneously within the same frequency band. Being compatible and based on the technology of the professional WMS 4500 wireless system you can set up even complex wireless systems using antenna splitters, power supply units and the whole range of professional directional or omni-directional antennas. The HT 450 is a high-performance, rugged handheld transmitter for a host of applications. Many innovative features enhance both system reliability and user friendliness. An LC display indicates all important system data at a glance, including the selected frequency in MHz or as a Preset subchannel, available battery capacity in hours, a warning when battery capacity is low, as well as the current transmission mode. Once you have set a frequency on the receiver, an infrared transmission link will feed the related data to the assigned transmitter within seconds, making the setting up of large multichannel systems child?s play. A noiseless ON-MUTE/PRG-OFF switch and status LED add to the transmitter?s user-friendliness. The SR 450 diversity receiver is your best choice for cost-efficient, high-performance multichannel systems. Up to 12 channels can be used simultaneously within the same sub-band and even large systems will work smoothly in environments hostile to RF

ALPINE KCA-SC100 Radio Adapter – Sirius Satellite Radio Receiver $109.99 Plug and play in your car. If you haven’t heard yet, satellite radio is the new way to listen to your favorite music, sports, news, talk commercial free, clear-digital quality, and wide range of programming. With your SIRIUS plug and play device, you can get access to all this and more on the road. Hook up your SIRIUS plug and play device to your Alpine system with the KCA-SC100. The KCA-SC100 requires a SIRIUS Satellite Radio SC-C1 universal tuner or the SCVDOC1 universal dock for PnP tuners.

AM/FM In-Dash Marine CD Player W/CD/CDR/CDRW/MP3 & Splash Proof Radio Cover (White Color) $130.68 In Dash Single CD Player. AM/FM-MPX Tuning Receiver. CD/CDR/CDRW/MP3/WMA Compatible. Full Function Remote Control. 3 Beam Laser Tracking. 8 x Oversamping. Anti-Skip Mechanism. Auto Power Loading. Auxiliary Input Function. Minute Second & Track Display. 24 Station Memory. Full Function LCD Display. Auto Best Station Memory. Full Illumination & Carrying Case. ISO/DIN Chassis. Splash Proff Radio Housing. Transparent Smoke Tint Face Cover. 4 x 50 Watts maxium Power Output. 2 Pairs 6.5 Speaker System

AT&T SB67118 + TL7610 DECT 6.0 2 Handset Corded / Cordless phone $464.95 The AT&T SB67118 four-line corded base and cordless system offers expandability up to 10 handsets and features DECT 6.0 Zero Blind Slot Digital technology. This technology strengthens the radio signal in areas that normally have a weak signal to the base unit. Each extension handset provides individual voicemail , line status, and message waiting indication.Mobile employees have easy access to push to talk, paging, call transfer and 3-way conferencing, You can choose between standard speakerphone or headset operation. The SB67118 speakerphone base supports 4 lines with 100 name and number phonebook directory, power failure protection and automated attendant. The SB67118 can also support up to 6 AT&T booster antennas / repeaters (sold separately). The repeaters extend the range between handset and base by 900 meters.SynJ Extendable Range Phone SystemsSMB employees work in a variety of places, from small offices to the largest warehouses. The SynJ extendable range phone system provides cordless handset extensions, Push-to-Talk functionality, up to a half mile of extended range and mobile page and conferencing.

AT&T SB67118 / SB67138 + (3) SB67108 + FREE Handset Cordless Phone system $599.95 The AT&T SB67138 + (4)SB67108 four-line corded base and cordless system offers expandability up to 10 handsets and features DECT 6.0 Zero Blind Slot Digital technology. This technology strengthens the radio signal in areas that normally have a weak signal to the base unit. Each extension handset provides individual voicemail , line status, and message waiting indication. It includes 5 extra handsets. Mobile employees have easy access to push to talk, paging, call transfer and 3-way conferencing, You can choose between standard speakerphone or headset operation. The SB67118 speakerphone base supports 4 lines with 100 name and number phonebook directory, power failure protection and automated attendant. The SB67118 can also support up to 6 AT&T booster antennas / repeaters (sold separately). The repeaters extend the range between handset and base by 900 metersAT&T SB67138 + (4)SB67108 Includes:1 Corded Base5 Cordless Handset ChargerFREE Extra Handset

AT&T SB67118 / SB67138 + (3) SB67148 DECT 6.0 5 Handset Corded / Cordless $894.95 The AT&T SB67118 / SB67138 + (3) SB67148 four-line corded base and cordless system offers expandability up to 10 handsets and features DECT 6.0 Zero Blind Slot Digital technology. This technology strengthens the radio signal in areas that normally have a weak signal to the base unit. Each extension handset provides individual voicemail , line status, and message waiting indication.Mobile employees have easy access to push to talk, paging, call transfer and 3-way conferencing, You can choose between standard speakerphone or headset operation. The SB67118 speakerphone base supports 4 lines with 100 name and number phonebook directory, power failure protection and automated attendant. The SB67118 can also support up to 6 AT&T booster antennas / repeaters (sold separately). The repeaters extend the range between handset and base by 900 meters.SynJ Extendable Range Phone SystemsSMB employees work in a variety of places, from small offices to the largest warehouses. The SynJ extendable range phone system provides cordless handset extensions, Push-to-Talk functionality, up to a half mile of extended range and mobile page and conferencing.

AT&T SB67118 / SB67138 DECT 6.0 Digital Answering Cordless Phone System New $382.18 The AT&T SB67118 four-line corded base and cordless system offers expandability up to 10 handsets and features DECT 6.0 Zero Blind Slot Digital technology. This technology strengthens the radio signal in areas that normally have a weak signal to the base unit. Each extension handset provides individual voicemail , line status, and message waiting indication. Mobile employees have easy access to push to talk, paging, call transfer and 3-way conferencing, You can choose between standard speakerphone or headset operation. The SB67118 speakerphone base supports 4 lines with 100 name and number phonebook directory, power failure protection and automated attendant. The SB67118 can also support up to 6 AT&T booster antennas / repeaters (sold separately). The repeaters extend the range between handset and base by 900 meters. SynJ Extendable Range Phone Systems SMB employees work in a variety of places, from small offices to the largest warehouses. The SynJ extendable range phone system provides cordless handset extensions, Push-to-Talk functionality, up to a half mile of extended range and mobile page and conferencing.

AT&T SongPod $73 A dock that multitasks as well as your phone. The SongPod by AT T charges your iPhone or iPod while playing your music over powerful 10 watt speakers. Comes with a free iPhone app that allows you to control the equalizer, alarm and other features. A cool blue ambient glow is emitted from the bottom of the device. A built in FM antenna let’s you play your favorite radio stations and a secondary input allows you to plug in other devices to play over the system.